Health communication and food labelling

We are testing creative and innovative ways of conveying information about food and drinks to the public.

Around 60% of the population are overweight which increases the risk of developing diseases and dying prematurely.

Our research is investigating simple ways in which food can be labelled to make it easier for people to select healthier options. We are most interested in the effects of physical activity calorie equivalent (PACE) labelling on the selection of food and drinks by the public.

Theme lead

Amanda Daley

Professor Amanda Daley

Professor of Behavioural Medicine, Centre Director

Research spotlight

PACE labelling

Young people's views on PACE labelling

A woman checks food labels in a supermarket

Adults’ views on PACE labelling

2023

  • Daley AJ, Kettle VE, Roalfe AK. Implementing physical activity calorie equivalent (PACE) food labelling: Views of a nationally representative sample of adults in the United Kingdom. PLoS One, 2023. DOI:

  • Iris N, Munir F, Daley AJ. Examining young people’s views and understanding of traffic light and physical activity calorie equivalent (PACE) food labels. BMC Public Health, 2023. DOI: 

Recent news articles

PACE labelling and calorie intake

  • The Telegraph: 

  • Daily Mail:

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    The Sun: 

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  • The Conversation: 

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  • The Times: 

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  • The Economist:  

  • HCM People:

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Videos, blogs and podcasts

PACE labelling and health

  • Physical Activity Researcher podcast: 

  • NCSEM public lecture: 

  • Channel 4:

  • Bloomberg Quick Take:

  • ITV News:  

  • BBC Breakfast:

  • The acceptability and usefulness of physical activity calorie equivalent food labelling in young people. Funded by . Led by Natalia Iris.
  • The effects of physical activity calorie equivalent (PACE) labelling on hot beverage transactions from vending machines: stepped-wedge cluster randomised trial (PACE-VEND). Funded by NIHR. Led by Tory Kettle and Amanda Daley.