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All full time students at LU London get the opportunity  to take part in the innovative project, working alongside some of the country’s leading businesses including ,  and .

Each company sets a group of students a specific problem, and they then have to work together to come up with solutions before pitching their ideas back to the business.

All company partners are invited to the LU London campus to hear first-hand the solutions the student teams have come up with.

Speaking about the project, , lecturer in Sport Business at LU London, said: “It’s a real unique opportunity for our students, from all academic disciplines, to get experience of working direct with businesses, testing their team working, problem solving and communication skills.

“Through the project they get genuine feedback on their ideas and exposure to some of the biggest names in business.  Overall the feedback we have had from the companies and organisations involved in the project has been incredibly positive, they have been truly impressed by the quality of our students and their business acumen.”